In 2019, Azercell — the leading brand in Azerbaijan’s telecommunications sector— unveiled its new brand identity through a large-scale rebranding ceremonythat generated significant public attention. The event was implemented increative partnership between Synergy Partnership and EforNetwork agencies.Held at the Heydar Aliyev Center, the ceremony stood out for itsgroundbreaking use of technology and visual effects — many of which wereapplied for the first time in Azerbaijan. Guests experienced a fully immersive360-degree 3D projection, marking the first-ever presentation of this format inthe country.The visual highlight of the evening was the “Digital Sky Show”, a spectaculardrone performance featuring nearly 300 drones over Baku’s sky. Thesynchronized drones illuminated the night with stunning formations of theAzerbaijani flag, the country’s map, and Azercell’s old and new logos, leavingguests with unforgettable emotions. This breathtaking show symbolized theunity of technology, national pride, and brand transformation.The event also included an open-air concert program, a gala dinner, and specialreceptions for media representatives. All these elements reflected SynergyPartnership’s signature approach to high-level event design and conceptualcreativity.This rebranding night was not just a presentation — it became a strategic andemotional milestone, marking Azercell’s transition into a new era.
Year
2019
Role in project
EVENT MANAGEMENT
Clients
AZERCELL
In 2019, Azercell — the leading brand in Azerbaijan’s telecommunications sector— unveiled its new brand identity through a large-scale rebranding ceremonythat generated significant public attention. The event was implemented increative partnership between Synergy Partnership and EforNetwork agencies.Held at the Heydar Aliyev Center, the ceremony stood out for itsgroundbreaking use of technology and visual effects — many of which wereapplied for the first time in Azerbaijan. Guests experienced a fully immersive360-degree 3D projection, marking the first-ever presentation of this format inthe country.The visual highlight of the evening was the “Digital Sky Show”, a spectaculardrone performance featuring nearly 300 drones over Baku’s sky. Thesynchronized drones illuminated the night with stunning formations of theAzerbaijani flag, the country’s map, and Azercell’s old and new logos, leavingguests with unforgettable emotions. This breathtaking show symbolized theunity of technology, national pride, and brand transformation.The event also included an open-air concert program, a gala dinner, and specialreceptions for media representatives. All these elements reflected SynergyPartnership’s signature approach to high-level event design and conceptualcreativity.This rebranding night was not just a presentation — it became a strategic andemotional milestone, marking Azercell’s transition into a new era.
