Commissioned by Pasha Malls, Synergy Partnership conceptualized and executed the “Seaside Carnival” (Dəniz Karnavalı), bringing energy and dynamism to the Baku Boulevard summer season from July through September. Spanning the iconic seafront path from the Clock Tower to Dəniz Mall, the carnival transformed the coastal area into an engaging cultural and entertainment platform featuring live concerts, DJ sets, dance performances, and extreme shows. Synergy Partnership delivered full turnkey execution—managing spatial layout, navigation systems, artist schedules, visual coordination, and complex technical support—creating an unforgettable open-air experience for thousands of families and youth.